BBA/BBA (Hons) in Hospitality Management

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Choose the ISH Global Hospitality Management Programme in alliance with Les Roches

Our BBA/BBA (Hons) in Hospitality Management is offered in alliance with Les Roches, Switzerland and provides you with the best of a global hospitality education. You will be able to study semesters abroad or transfer to a Les Roches school in Switzerland and Spain, making your academic experience truly international. The degree programme also opens door for various further study pathways at the postgraduate level, including an MBA at Les Roches, Switzerland and a master's degree at the Les Roches Spain campus.

Why Choose Liberal Hospitality Education?

Comprehensive Industry Knowledge: A liberal hospitality education combines hospitality management skills—such as customer service excellence, operational efficiency, financial acumen, and leadership capabilities—with broad analytical thinking. This prepares students for leadership roles, ensuring a balance between industry-specific expertise and a wider contextual understanding.

Flexibility and Innovation: This education nurtures adaptability and creative problem-solving, essential for thriving in a dynamic industry marked by evolving consumer preferences and technological advancements.

Global Perspective and Ethical Leadership: It deepens understanding of diverse cultures and ethical considerations, promoting inclusive and sustainable business practices vital for global hospitality. Interdisciplinary Problem-Solving: This education integrates knowledge from various fields, equipping students to tackle hospitality challenges from multiple perspectives and fostering comprehensive and innovative solutions.

Career Advancement: Designed for future hospitality leaders, this education focuses on developing critical thinking, ethical decision-making, and cultural awareness. It equips students to excel beyond day-to-day operations, fostering management skills with a strategic perspective. Graduates are prepared to address global challenges and drive industry innovation through ethical leadership.

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Programme Overview

Specializations

curriculum

Degree Pathway

Graduate Profile

Fees & Dates

Careers

Entry Criteria

Rounds of Admission

Programme Overview

The BBA/BBA (Hons) in Hospitality Management at ISH offers an innovative education that blends the core elements of hospitality and business through an interdisciplinary approach. This program emphasises the development of essential skills such as leadership, ethical decision-making, and emotional intelligence, all critical for success in the dynamic hospitality industry.

Graduates of this program gain a comprehensive understanding of the hospitality sector’s complexities and are trained to deliver exceptional customer service. The curriculum, grounded in a liberal education framework, nurtures creative thinking, ethical leadership, and adaptability. Students are encouraged to approach problems with a lateral mindset, preparing them to address diverse challenges in hospitality settings. By integrating business principles with a focus on human skills, ISH ensures that its graduates are proficient in business fundamentals and equipped to positively impact the environment and society. They emerge as globally aware citizens, committed to environmental sustainability and social responsibility. This holistic approach to education embodies the ISH way of life.

Specializations

From Semester 5 onwards, students will have the opportunity to choose from four minor studies, followed by a semester-long internship in their final year:

Digital Marketing Strategies : Students will learn how to market brands effectively in the digital world. They will develop a deep understanding of digital and social media marketing, consumer behavior, and cross-cultural communication. The coursework includes:

Social Media Management
Content Marketing
Marketing 5.0
Innovative Sales Strategies
Global Strategic Marketing
Digital Marketing and Media Engagement
+Final Specialization Project

Financial Performance Management: This minor equips students with essential business skills, including financial analysis and accounting, problem-solving. and fact-based decision-making. As finance is critical to all hospitality functions and often serves as a gateway to senior management positions, students will study:

Hospitality Financial Management
Global Economic Dynamics
Performance Management
Corporate Financial Decision-Making
Applied Investment and Hospitality Business Valuation
Hospitality Finance Forecasting and Modelling
+Final Specialization Project

Entrepreneurship : This minor provides students with the skills needed to bring innovation to large hotel chains or start their own businesses. They will plan and develop their own hospitality business concepts and learn how to turn ideas into reality. The coursework includes:

Business Canvas
Hospitality Entrepreneurship
Innovation Practices in Hospitality and Tourism Legal & Ethical Considerations for Start-ups
Projects Financial Intelligence for Entrepreneurs Start-Up Marketing for Entrepreneurs
+ Final Specialization Project

Service Management : Students will develop the expertise to efficiently manage and optimize service operations within the hospitality industry. They will acquire advanced knowledge of strategic principles and innovative tools essential for delivering exceptional service and driving operational excellence. The coursework includes Introduction to Service Operations

Service Management
Marketing for Experiential Economy
Legal & Ethical Considerations in Services Quantitative Models for Service Management
Change Management
+ Final Specialization project

Curriculum

Semester 1

Core Courses (CC)

Introduction to Hospitality Management

Introduction to Food and Beverage

Accommodation Operations

Minor Course (MIC) World of Barista

Multi Disciplinary Course (MDC)

Fundamentals of Bakery & Patisserie

Ability Enhancement Course (AEC)

Business English Communication

Skill Enhancement Course (SEC)

Hospitality Discovery Experience

Value Addition Course (VAC) Professional Ethics and Value Systems

Compulsory Advanced Courses (CAC)

Numerical Skills for the Hospitality Prof.

Semester 2

Core Courses (CC)

Hospitality Financial Accounting Introduction to the World of Alco

Bev

Marketing for the Hospitality

Industry

Minor Course (MIC)

Front Office Operations

Multi Disciplinary Course (MDC)

Human Resources & Diversity in the Global Workspace

Ability Enhancement Course (AEC)

Academic Writing

Skill Enhancement Course (SEC)

Opera Property Management System

Value Addition Course (VAC) Principles of Environmental Sustainability

Compulsory Advanced Courses (CAC)

Fine Dining Kitchen

Introduction to Catering, Banqueting and Receptions

Semester 3

Core Courses (CC)

Practice School - Operational Internship

Minor Course (MIC)

Work based Learning Report (Internship)

Multi Disciplinary Course (MDC)

Appraisal and Reflective Entry

Ability Enhancement Course (AEC)

Self Development Report

Semester 4

Core Courses (CC)

Food and Beverage Management Tourism Principles and Practices Leading Teams to Success

Minor Course (MIC)

Customer Experience in a Digital Age

Ability Enhancement Course (AEC)

English for the Diverse World

Value Addition Courses (VAC) Introduction to Data Analytics

Compulsory Advanced Course (CAC)

Rooms Inventory and Control Management

Al Applications in Hospitality

Semester 5

Core Courses (CC) Customer Relationship Management

Fundamentals of Economics

Food and Beverage Concepts

Skill Enhancement Course (SEC)

Hospitality Innovation Project 1

Compulsory Advanced Courses (CAC)

Revenue & Pricing Management

Data Analytics and Optimization

Specialisation Track (ST) Choose any one course from the specialisation track in Semester 5, identified by its course acronym, and continue with related courses carrying the same acronym through Semester 7:

1. Digital Marketing Strategy (DMS)

-Social Media Management

2. Entrepreneurship (EP) -Business Canvas

3. Financial Performance Management (FPM) -Hospitality Financial Management

4. Services Management (SM) Introduction to Service

Operations

Semester 6

Core Courses (CC) Facilities Design Strategic Management in Hospitality

Research Methodology

Minor Course (MIC) Hospitality Managerial Finance

Skill Enhancement Course (SEC)

Hospitality Innovation Project 2

Specialisation Track (ST) Continue with your chosen Specialisation Track:

1. Digital Marketing Strategy (DMS)

-Content Marketing (DMS)

2. Entrepreneurship (EP) -Hospitality Entrepreneurship

3. Financial Performance Management (FPM) Global Economic Dynamics

4. Services Management (SM) Service Management

Compulsory Advanced Courses (CAC)

Culture and Society

Models of Problem Solving & Decision Making

Semester 7

Core Courses (CC) Project Management Event Operations & Management Service Design

Small Business Project in Hospitality

Specialisation Track (ST) Continue with your chosen Specialisation Track:

1. Digital Marketing Strategy (DMS)

-Marketing 5.0

-Digital Marketing and Media Engagement -Global Strategic Marketing -Innovative Sales Strategies

2. Entrepreneurship (EP) -Legal & Ethical

Considerations for Startup Projects

-Innovation Practices in

Hospitality & Tourism

-Financial Intelligence for Entrepreneurs

-Startup Marketing for Entrepreneurs

3. Financial Performance Management

-Performance Management -Corporate Financial Decision Making -Hospitality Finance Forecasting and Modelling -Applied Investment and Hospitality Business Valuation

4. Services Management -Legal & Ethical

Considerations in Services -Quantitative Models for

Service Management

-Change Management

-Marketing for Experiential Economy

Semester 8

Core Courses (CC) Internship

Minor Course (MIC) Work based Learning Report (Internship)

Skill Enhancement Course (SEC)

Field Training

Degree Pathway

Our partnership with the globally renowned Les Roches gives you the opportunity to articulate to a Les Roches campus either in second year, or in the final year following which you will be awarded an international Bachelor’s Degree in Global Hospitality Management from Les Roches. Owing to mirrored curriculums, synergies and official recognition, students will be able to study semesters abroad and will benefit from various pathways at the postgraduate level.

A 4-year academic programme culminates in a BBA/BBA (Hons) in Hospitality Management Degree conferred by Gurugram University (GU), supplemented by an international certificate through an academic alliance with Les Roches.

Final-year specializations available in India include Hospitality Entrepreneurship, Digital Marketing, Finance, and General Management.

Students at ISH also have two distinct educational pathways for international exposure and academic growth:

Option 1: Alternatively, students can opt to transfer as early as the 4th semester to Les Roches campuses in Switzerland or Spain. Upon successful completion of their studies at Les Roches, they will be awarded a Bachelor’s degree, BBA in Global Hospitality Management from Les Roches.

Option 2: After completing semester 6 at ISH and receiving a Bachelor’s degree from Gurugram University, students have the option to transfer to Les Roches campuses in Switzerland or Spain to begin semester 7. By completing their studies there, they will receive a second Bachelor’s degree, BBA in Global Hospitality Management.

Graduate Profile

A BBA/BBA (Hons) in Hospitality Management will transform you into one of the most flexible graduate profiles of today and tomorrow, making you fit to progress into a wide array of industries.

You will develop business intelligence, entrepreneurial outlook and soft skills - a prerequisite to be successful in any industry you choose to become part of. The ISH philosophy is based on lifelong learning and a process which thrives on reimagining education - we believe in instilling values in you that form the basis of this lifelong learning.

You'll transform into skilled graduates and go on to become adept professionals armed with a globally applicable, flexible skill set with a strong grasp of business fundamentals. You'll graduate with human skills including critical thinking, analysis and creative problem solving, and will carry the ISH values of cultural awareness along with a strong sense of responsible leadership, integrity, and sustainability. You will come out as professionals who are passionate about innovation, carrying an entrepreneurial outlook, the know-how to drive growth and the potential to become the leaders of tomorrow.

Annual Fees

This is an illustration of the fee structure you can expect for undergraduate studies annually at Indian School of Hospitality.

For a full breakdown, please refer to the programme brochure.

Components	Amount (INR)
Composite Fee	8,40,324
Indicative Student Accommodation and Meal	3,05,000

* The composite fee includes tuition fee, registration fee, Les Roches Certification Fees and learning resources.

Flourish

Flourish is ISH’s need-based initiative designed to ensure that every deserving student has access to an exceptional education, regardless of financial background. More than just a fund, Flourish embodies ISH’s commitment to being inclusive and fair. Over half of the student body has benefited from this initiative, supported by a growing endowment that continues to help more students achieve their full potential.

Know more about our scholarship programme & financial aid

Careers

Hospitality is one of the world’s largest sectors and a key contributors of economic growth for countries. Hospitality graduates are valued in all industries which keep service and user experience at the forefront. Students of hospitality management can go on to excel in a variety of different fields. These include but are not limited to:

Travel and tourism

Health & wellness

Luxury retail

Aviation

Banking & private equity

Hospitality consultancy

Real estate

Event planning & venue management

Entertainment & recreation

Entry Criteria

The minimum eligibility to apply to the Indian School of Hospitality undergraduate programmes is the following:

In the case of Higher Secondary School Certificate or State Boards, CBSE and ICSE, 50% marks in 12th standard with English as one of the subjects is the minimum requirement.

In the case of International Baccalaureate students, a diploma is the minimum requirement. International Baccalaureate certificate students are not eligible for admission.

In the case of Cambridge University students (GCE/IGCSE/GCSE examinations of the approved British Examination Bodies), ‘A’ Level certificate is the minimum requirement with 5 (Five) subjects in A, B, C Grades including English at Ordinary (‘O’) Level and 2/3 (Two/Three) subjects at Advanced Level.

Candidates in their 12th standard or equivalent class can also apply, provided they would be completing their final examination before 30th May, and can produce their 12th passing certificate / mark sheet before 31st August. Admission of such a candidate shall be strictly provisional until they submit the qualifying certificates before the prescribed last date.

The offer of admission is subject to verification of original certificates/transcripts at the time of admission. If any candidate is found ineligible at a later date even after admission to the Institute, his/her admission will stand cancelled.

During the personal interview, candidates will be reviewed on

Academic potential

Leadership potential

Interpersonal skills

Motivation for hospitality

Rounds of Admission

Our Holistic Admissions Approach

At the Indian School of Hospitality (ISH), academic credentials are only part of the story. ISH seeks individuals who are curious about life, deeply passionate, and eager to learn and grow continually. The institution values the diversity and richness that such individuals bring to the community and firmly believes in their potential to shape the future of the hospitality industry

ISH’s holistic admissions process is designed to identify and gauge the potential of every candidate. Rather than focusing solely on academic achievements, the process considers a broad array of criteria to ensure the admission of students with the passion and drive to succeed at ISH and in their future careers.

Discover the course

Prospective students can explore ISH’s courses on the website or connect directly with the Admissions Team for more information.

Apply online

Applications can be submitted online by visiting [www.ish.edu.in]. (Application fees apply.)

Selection process

The process includes an application review, an online psychometric test, a parent interaction with the Chief Admissions Officer, and on-campus interview rounds with group discussions and an on-the-spot essay.

Hear back from us

After the interviews, ISH will communicate the admission decision. Successful candidates can secure their seat by paying the admission fees.

Accommodation and deposits

Upon acceptance, students will need to arrange accommodation if required and submit a deposit.

Begin your ISH journey

Once payments, accommodation, and acceptance are secured, students are ready to begin their experience at ISH.

Important dates
Particulars	Round 1	Round 2	Round 3	Round 4
Forms Open	10-Oct-24	15-Jan-2025	10-Apr-2025	10-May-2025
Forms End	10-Jan-2025	10-Apr-2025	10-May-2025	10-Jun-2025
Decision Notification	31-Jan-2025	20-Apr-2025	31-May-2025	20-June-2025
Acceptance Deadline	15-Feb-2025	10-May-2025	10-Jun-2025	30-Jun-2025
Semester 01 Fee due by	10th July 2025